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SK Telecom, LG Feel Immersion's Vibe

Fri, 03/02/2007 - 11:21am
Susan Rush

SK Telecom and LG Electronics have tapped Immersion Corporation's VibeTonz System technology. SK will leverage the technology to launch multimedia phone service, while LG has inked a licensing deal for its handsets.

Immersion says its VibeTonz System delivers vibro-tactile sensations, in combination with sight and sound cues, on mobile handsets. The goal, according to the company, is to make content more realistic and operation more intuitive.  

Under the terms of the SK agreement, Immersion's technology is powering SK's new VibeBell personalized multimedia service, which provides music and video clips synchronized with VibeTonz dynamic, high-fidelity vibrations.

The first offering from SK Telecom in support of VibeBell touch-enabled media is the Samsung SCH-B450 with Immersion's VibeTonz System. The handset also will offer support for downloading VibeTonz-enabled WIPI 2.0 games from SK Telecom's GXG service.

Last month, Immersion announced its VibeTonz System was embedded in the Samsung SCH-a930 EV-DO mobile phone from Verizon Wireless. Orange also offers a Samsung handset featuring the technology.

Separately, LG intends to integrate Immersion's VibeTonz Mobile Player into its mobile phone handsets. The move will enable playback of vibro-tactile effects. The VibeTonz SDK suite of tools and APIs will be used to develop touch-enabled applications and media, according to LG.

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