The battle for high-speed wireless customers continues to heat up. The latest: Verizon Wireless launched its EV-DO services in seven new markets. The carrier also is slashing its BroadbandAccess-branded service prices by 25 percent.

The carrier rolled out its EV-DO network in seven new markets to include Baton Rouge, La.; Charlotte and Raleigh Durham, N.C.; Denver, Colo.; Louisville, Ky.; and San Francisco and Sacramento, Calif. Today's rollout announcement covers the metropolitan areas of these markets as well as the airports located within them.

To date, Verizon Wireless' EV-DO network is up and running in 61 major metropolitan markets and at 65 airports around the United States.

To entice new customers and retain existing ones, Verizon Wireless is cutting its BroadbandAccess rate to $59.99 a month now through Dec. 31, 2005. The promotional rate is being offered to customers who also sign up for a Verizon Wireless voice plan and sign a 2-year service agreement. Non-voice customers will be required to pay the standard service rate of $79.99 per month, according to Verizon Wireless.

Verizon Wireless may have been the first carrier to launch EV-DO-based services, but is not the only carrier moving full-speed ahead in the wireless broadband arena. Sprint is offering EV-DO services, while Cingular Wireless plans to compete with a UMTS-based high-speed service offering.