On the heels of Sprint Nextel's decision to go with WiMAX as its 4G technology of choice, MobiTV threw its support behind the technology, saying it is committed to offering advanced mobile television and media delivery services over WiMAX networks.

As part of its commitment to the technology, MobiTV says it is "investing heavily in research and technology development." The company's overarching goal is to deliver a compelling video user experience that seamlessly blends technologies.

MobiTV says it supports a technology agnostic approach to mobile television. In February, MobiTV inked a content deal with AT&T to deliver its television service over AT&T's Wi-Fi network. Yesterday, it made its support for WiMAX official by announcing plans to use the technology for its new network using 2.5 GHz spectrum.

Sprint was MobiTV's first mobile television customer in the United States. In addition to Sprint, MobiTV delivers mobile video services to Cingular Wireless and Alltel in the United States; Bell Canada, Rogers and TELUS in Canada; 3 and Orange in the U.K.; and America Movil in Latin America. Earlier this year, the company surpassed the 1-million-subscriber mark.