So now it's OK to talk on your cell phone in the restroom?

For the majority of those polled, that's a 'yes.' Online wireless retailer LetsTalk's third annual survey of cell phone etiquette finds Americans frown on cell phones in movie theaters and cars, but they will tolerate calls taken in the restroom.

Compared with previous years, the 2003 results highlight significant changes in Americans' views about where it is appropriate to talk on cell phones. Americans feel increasingly more comfortable talking on a wireless phone in the restroom and much less likely to talk on the phone in a movie theater. In addition, compared with the 2001 survey, a lower percentage of Americans will use their cell phone in a car. Little change was seen in supermarkets, public transportation or in restaurants, according to LetsTalk.

'The number of Americans who use wireless phones is significantly increasing, and it appears that social mores are adapting as well,' states Delly Tamer, CEO and president of LetsTalk.

The survey was conducted in October 2003 by market research firm Wirthlin Worldwide, which polled a representative sample of 1,001 Americans in 48 states.

On Monday, Cingular Wireless released results of a survey showing differences between how people use their cell phones based on where they live. Cingular's Be Sensible program urges people to practice courtesies when they're in public places.