In the coming months, Rogers Wireless and Bell Canada plan to power up mobile
television for their subscribers, thanks to separate deals with MobiTV.
Rogers Wireless' Rogers Mobile Television service will feature exclusive
real-time Toronto Blue Jays highlights, as well as live television. The carrier
is currently in talks with MSNBC, CP24, NBC On-Line, Discovery, TLC, The Weather
Channel, Meteo Media, NBC Mobile and Major League Baseball.
Bell Canada has yet to release details of its planned service with
MobiTV.
Sprint was the first North American carrier to launch a MobiTV service, which
has since caught on with other wireless carriers.
With the current economic climate, wireless operators face shrinking marketing budgets and reduced consumer spending.
Globally, the credit crunch is very much alive, and operators will be tightening their belts into the foreseeable future by putting off capital purchases.
