Wireless Week Webcast

Off-Deck Mobile Campaign Audits: Unnecessary Evil or Industry Savior?

On-Demand Webcast from Wireless Week
First Aired: Thursday, June 19, 2008, 1:00 p.m. ET; 10:00 a.m. PT 
REGISTER HERE

SPONSORED BY

 Moderated by Monica Alleven, Editor, Wireless Week 

Off-deck mobile campaign revenues are growing quarter over quarter. But operators and content providers each stand to lose huge shares of revenue if they aren’t careful.

After all, everyone in the mobile content value chain benefit most if consumers’ experience with mobile content leaves them wanting more – rather than complaining to their wireless service provider. As the walled gardens have gradually eroded, operators have encouraged all content providers to adhere to best practices. However, the operators are fielding complaints and, even worse, legal actions have begun to arise. Most Tier 1 operators have enacted audits for mobile campaigns with strict new penalties and rewards affecting revenues or in some cases resulting in program termination. The lines are being drawn, and it’s time for the industry to take a closer look at the big picture.

As consumers continue to embrace off-deck content, the U.S. wireless industry must ensure a healthy sustainable growth. It’s imperative that the industry understand the guidelines and the operator’s sentiments in order to continue on the path of the success.

During this free, 60-minute Webcast you’ll learn…

• What carriers and their audit companies are doing, and what they are discovering
• The processes used for auditing mobile content
• What to consider when developing a mobile content campaign
• How compliance can increase ROI for the industry
• Do’s and Don’ts to avoid fines, penalties or worse

PANELISTS:

	• Steve Rangel, Director of Carrier Relations, mBlox
	• Nic Covey, Director of Insights, Nielsen Mobile
	• Dan Kusel, Partner Accenture
	•Rob Hacking, Group Manager - Offportal & PSMS, Sprint

Free Registration - Click Here!

Thursday, June 19, 2008