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Worldwide Mobile Ad Revenue to Hit $3.3B in 2011
Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015, according to Gartner.
North America and Western Europe are the regions where mobile advertising budgets will grow most, representing 28 percent and 25 percent of the global market by 2015. However, Asia/Pacific and Japan will remain the leading market throughout the forecast period. Asia/Pacific and Japan is forecast to account for 49.2 percent of mobile advertising in 2011and 33.6 percent of the global market in 2015.
Fitness & Wellbeing to Lead Healthcare-Related Wearables
Maybe if more people use wireless sensors to monitor their health and fitness on a regular basis, they won’t need to visit healthcare facilities or use remote monitoring to get better.
Well, that’s not exactly what ABI Research is saying, but the research firm does say that while much is made of the enormous potential for wearable wireless sensors to deliver remote healthcare – and for good reason – their adoption will lag behind that of consumer-driven sports, fitness and wellness devices. The firm points to a range of factors, from wireless protocol standardization to changing social patterns related to participation in activities, for driving consumers to wearable wireless sensors.
Principal analyst Jonathan Collins points out that consumer devices don’t require the same level of complexity and regulation to deploy that healthcare devices do.
The sports, fitness and wellness market will leverage a range of short-range wireless protocols and M2M connectivity to grow at a 46 percent CAGR from 2010 to 2016, reaching just under 80 million device sales in 2016, ABI says. That, and an apple a day, ought to keep the doctor away.
Enterprises Say ‘Hello’ to Android, iOS Systems
According to end-user research conducted by Strategy Analytics, the number of U.S. companies supporting Google Android and Apple iOS has reached unprecedented levels of adoption. At 42 percent and 49 percent respectively, these two operating systems still trail the Research In Motion (RIM) BlackBerry, which, at 72 percent, remains the top corporate mobile phone choice.
The Strategy Analytics Wireless Enterprise Strategies (WES) service report, “2011 Enterprise Mobility Mid-Year Recap and Outlook,” also reveals an average of 11 percent employee-owned devices (BYOD—Bring-Your-Own Device) that are reimbursed by U.S. businesses.
Mobile Payments Add Up |
The total value of mobile payments for digital and physical goods, money transfers and NFC (near field communications) transactions will reach $670 billion by 2015, up from $240 billion this year, according to a study by Juniper Research. The forecasts represent the gross merchandise value of all purchases or the value of money being transferred.
Juniper’s report shows that all segments will exhibit two to three times growth over the next five years. That growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers as people in both developed and developing countries use their devices for everyday transactions.
Some 20 countries are expected to launch NFC services in the next 18 months, resulting in transactions approaching $50 billion worldwide by 2014.
Other messages from the report include:
• The top three regions for mobile payments (Far East & China, Western Europe and North America) will represent 75 percent of the global mobile payment gross transaction value by 2015.
• Digital goods payments will account for nearly 40 percent of the market in 2015.
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