Blog Sponsored by Neustar

Today, the mobile broadband market is evolving faster than anyone had ever expected. Consumers are demanding new innovation from their mobile carriers – and these carriers, in turn, must rapidly build out flexible new services on top of mobile broadband in order to remain relevant to their customers. According to Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2009-2014, February 9, 2010, social networking is driving the mass adoption of mobile Internet and contributing to the forecasted growth of 108% per year through 2014, which will be driven primarily by mobile video and mobile web/data.

Communications as a Service (CaaS) takes advantage of new distributed models of next generation telecommunication all-IP networks that will:

1. Deliver new services in hours rather than months

2. Reduce the costs associated with technology transformation

3. Mitigate the risks inherent in technology transformation and strengthen a company's position in delivering an "overall communications experience"

For more information read Neustar's whitepaper "Next generation multi-media service enablement in IMS," which discusses the essential role that multi-media services have in maintaining the relevance of the operator to the communications experience of their users in a world of over the top players. Download Neustar IMS White Paper Here.

— Gary Zimmerman, Director of Product Marketing, Neustar