Articles
LTE Migration Strategies: Over-the-Air Provisioning Considerations
January 11, 2012 7:28 pm | by Chip Stevens, Interop Technologies | CommentsThe LTE ecosystem is still immature, and legacy networks require continued support, so an immediate move to LTE may not be truly necessary.
What Marketers Need to Focus on for Success in 2012
January 11, 2012 7:18 pm | by Chris Wayman, Merkle | CommentsWith new mobile tactics and technologies such as Google Wallet, location based services, augmented reality and mCommerce, the opportunity to enhance the consumer experience is at an all-time high. If what happened in mobile marketing during 2011 is any indication of what will happen next...
MNOs Should Not Cede Opportunity to Deliver Mobile Enterprise of the Future
January 10, 2012 4:24 pm | by Scott Hoffpauir, BroadSoft | CommentsThe ability to deliver videoconferencing, web collaboration, instant messaging and presence management, and other in-demand UC services to an enterprise end-user's preferred mobile device is proving critical for MNOs and service providers...
Review: Lumia 710 Good Return to U.S. for Nokia
January 4, 2012 9:16 pm | by Andrew Berg | CommentsLaunched today as an exclusive on T-Mobile USA's network, the Lumia 710 is available for $49.95 with a two-year contract. While that $49.95 price tag screams mediocrity, the 710 offers far more polish...
The State of Mobile Malware
January 3, 2012 2:00 pm | by Kevin McNamee, Kindsight Security Labs | CommentsThere is no doubt that mobile malware has been in the news a lot recently and most of the headlines make it sound like it is a significant and ever growing problem.
Mobile Coupons March to Dominance in 2012 – and Beyond
December 20, 2011 12:26 pm | by David Teichner, Yowza!! | CommentsDespite the worst economy since the Great Depression, smartphone sales have skyrocketed over the past three years. In fact, by the end of 2011, more Americans will have a smartphone than a feature phone, Nielsen predicts.
2012: The Year of the Consumer
December 20, 2011 12:19 pm | by Jeff Gordon, Syniverse | CommentsCustomer satisfaction is key to the success of any business. But it became a keen focus for mobile operators in 2011. Consumers are developing a much greater reliance on their mobile devices, which requires an increased understanding of how they use their mobile devices. Their expectations around service have risen, and this will drive the trends for 2012.
Being Small Is Going to be Big in 2012
December 20, 2011 12:11 pm | by Andy Tiller, ip.access | CommentsMobile networks are congested. Nothing new in that statement. And it looks set to get worse as smartphones go mass-market and tablets take off. However, help is now at hand.
Analytic Solutions Aim to Improve Mobile Retail Operations
December 20, 2011 11:44 am | by Christopher Krywulak, iQmetrix | CommentsMobile retailers need to maintain an efficient buying experience while obtaining comprehensive metrics.
Don’t Cut That Fiber Just Yet
December 19, 2011 6:00 am | by Andrew Berg | CommentsVerizon Wireless' LTE network is currently available in 190 markets, covering more than 200 million people across the United States. Verizon boasts LTE download speeds of 5 to 12 megabits per second (Mbps) and upload speeds of 2 to 5
MDM: Putting the Cat Back in the Bag
December 12, 2011 7:18 am | by Maisie Ramsay | CommentsSmartphones are a huge headache for IT administrators struggling to get a grasp on the bring-your-own-device trend.
Review: Gift Guide to eReaders, Tablets, $99-$500
December 7, 2011 7:07 am | by Peter Svensson, AP Technology Writer | CommentsFlat, hard packages will be welcome this year. Tablet computers are extremely popular, and electronic reading devices such as the Kindle have matured and come down in price.
Why Every Mobile Strategy Needs an API, Quickly
December 4, 2011 8:24 pm | by Drew Bartkiewicz | CommentsConsider this: L2ThinkTank recently reported that in 2011 a transition took place wherein luxury brand shoppers spend more time navigating data on their smartphones than they do on the browsers. Google also reported this year that for the first time searches from mobile exceeded searches from the browser.
Mobile Gives Boost to Local Shops This Holiday Season
December 4, 2011 7:49 pm | by Andrew Berg | CommentsThe numbers indicate more than a passing fad. Mobile is becoming a major channel for holiday shoppers to not only purchase goods but also to compare prices while on the go.
Up Front - Resolution: Let’s Be Honest
December 3, 2011 3:22 pm | by Monica Alleven, Editor-in-Chief | CommentsAbove all, don’t lie to your customers or potential customers. It’s that simple. Be up front with the terms and conditions; if there’s some catch (and there usually is), you should cop to it.
