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Wireless Week Predictions for 2014

Wed, 12/04/2013 - 11:24am
Wireless Week Staff

Openwave Mobility: Video Goes Premium, QoE Tops Operator Priorities 

John Giere

John Giere, CEO, Openwave Mobility

Mobile operators cannot continue providing video services at a price below their cost of carriage as many do today. We will begin to see innovative operators separating out mobile video streaming as a premium service whether by tonnage or by time (which is more intuitive for users). By segmenting out video streaming, users will pay a premium for the service but will know what to expect on their bills. Subscribers who don’t stream videos won’t have to pay for something they don’t use. This transparency will increase customer satisfaction while generating incremental revenue. At the same time, since users are paying a premium, they will not tolerate poor video quality. Operators will therefore push video optimization to the top of their priorities in order to ensure levels of QoE to effectively monetize this new premium offering. To learn more download this whitepaper from Wireless Week.

 

Manish Singh

Radisys: Moving Beyond the Hype in 2014 

Manish Singh, CTO, Radisys

The wireless landscape looks to get even more interesting in 2014. While one could argue that 2013 has been the year of SDN/NFV hype, next year the market will move beyond the hype and give way to new and exciting proof of concepts. I expect to see some really compelling PoCs for NFV, and at Radisys we’ll be working with our customers to bring these real-world use cases to life. I also expect that we’ll see major global operators launch VoLTE – with Verizon, AT&T, EE, and NT DoCoMo all on our watch list. Finally, the small cells hockey stick arrives! South Korea will lead with major rollouts, followed by Japan and the U.S. with their first LTE small cell deployments. These are all exciting developments, and Radisys is poised to enable this industry growth.

Michael Hummel

ParStream : Mining Insights from Big Data in 2014 

Michael Hummel, Co-founder and CEO, ParStream 

In 2014, we will begin to see the importance of the term “big data” diminish. There will be a shift in focus from collecting big data to deriving intelligence and insights from big data in real-time – what ParStream calls “Fast Data”. Companies now realize the value that big data can provide but need to be able to act immediately. By analyzing big data streams together with vast amounts of historical data in real-time, companies can massively increase the value of their big data and its contribution towards achieving business goals. That’s why we’ll see companies with a big data strategy focus on applying Fast Data solutions. 

Learn more about Fast Data for your Business by downloading this fact sheet.  

 

Andrew Silberstein

Globecomm: Rural Carriers Adopt LTE En Masse in 2014 

Andrew Silberstein, Vice president and General Manager, Globecomm Services

Banking on its rural market experience, Globecomm predicts that a significant number of rural carriers will implement LTE in 2014 – whether as a part of a top tier carrier’s program, building their own network or partnering with a hosted provider to leverage technology and expertise while saving capital. However, rural carriers will need to be smarter to deal with the sophisticated requirements that LTE brings. While there are several options to achieving a LTE network, each rural carrier must do their homework to determine if they can go it alone or it makes more sense to invest in a partner.

 

Alex Brisbourne

KORE: M2M Focus Will Shift in 2014 

Alex Brisbourne, President and COO, KORE

In 2014, M2M will make a perceptible shift to richer data transport, with devices coming online that yield a much higher usage profile than our market has ever seen, leveraging both capacity and more attractive rates. This drop in cost per connection has made possible applications including cellular backup of enterprise routers (in place of maintaining that extra T1 line), M2M-controlled digital advertising and continuous video surveillance, even from the most remote locations on Earth. Provider business models will experience a commensurate shift.

 

Sylvia Hooks

Aruba Networks: Network in the Cloud 

Sylvia Hooks, Director of Product Marketing, Cloud Solutions, Aruba Networks

Cloud is hot. In 2013, though, Cloud-managed Wi-Fi networks encountered some tough tradeoffs – like consumer-grade reliability and performance. In 2014, the industry will grow up.  

Get ready for:

Top performance: Built-in intelligence will amp up Cloud-managed Wi-Fi access points and deliver the same speed as their big brothers, the controller-managed APs. 

High availability: Cloud Wi-Fi stays always on by adding fast failover, redundant uplinks and cellular backup links to the WLAN, plus global redundancy for the Cloud management service itself.

Flexible architecture: By allowing access points to run in multiple modes and locations, managed by a single solution, IT no longer has to stitch together solutions or settle for a non-ideal architecture.

 

BeQuick: Postpaid Subscribers will Continue Move to Prepaid Steve McIntosh

Steve McIntosh, Chief Operations Officer, BeQuick Software

A recent statistic from Recon Analytics found that in Q1 of 2013, new wireless customers chose no-contract over contract by 10 to 1.

The popularity of no-contract wireless plans will continue to rise in 2014 resulting in a steady migration to no-contract plans by traditionally postpaid consumers.  This migration will result in unique opportunities for both the MNO’s and smaller carriers/MVNO’s because the MVNO’s can provide no-contract services, along with creative bundles and flexible service plans, to niche target markets and demographics that may otherwise be unserved by the MNO. This adds value to the MNO-MVNO relationship since the MVNO is acquiring a new base of subscribers rather than cannibalizing the MNO's subscribers. The ultimate result will be growth in the overall wireless market and growth for MVNO’s here in the US.

 

Interop: PCC Key to Next Generation of Data Plans John Dwyer

John Dwyer, President and CEO, Interop Technologies

Demand for mobile data—particularly mobile video—has exceeded even the most optimistic projections, placing increasing strain on networks. Operators will respond in 2014 by deploying dynamic network policy and charging control (PCC) systems to analyze, control, and monetize data traffic at a more granular level. Using PCC, operators will begin to introduce data plans with a new level of personalization and customization, encouraging usage while maintaining fair use of limited network capacity.

Also, RCS gained significant traction globally in 2013. With a growing number of OEMs embedding RCS clients in devices, operators will begin to leverage the ubiquity of their networks to position RCS as the preferred option for next-generation messaging in 2014.

 In both of these cases, the need for operators to rapidly innovate while containing costs will result in a continued drive toward cloud-based deployments.

 

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