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Keynote Opens Up Mobile App Testing with Project Pricing

Tue, 12/10/2013 - 12:54pm
Ben Munson

The time-honored tradition of testing mobile applications by calling up people you know and asking them to look at your app or mobile site on their device works to a certain degree. It’s also a good way to stay connected with friends but for a more comprehensive mobile testing solution, Keynote System’s DeviceAnywhere looks like a better route.

The cloud-based testing service—which Keynote acquired for about $60 million in 2011—offers remote access to 750 different smartphones, feature phones and tablets, running Android, iOS, Windows Phone and BlackBerry, allowing corporations and developers a chance to work out the kinks before launch. And now Keynote has opened up a new Project Pricing option for the service that offers a $300 flat rate for 10 hours of access to DeviceAnywhere’s Test Development Center.

Tim Murphy, senior marketing manager at Keynote, said the move to offer Project Pricing was prompted partially as a gateway to open up cloud-based mobile testing to new customers outside of the traditional development crowd, like marketers.

“With Project Pricing, someone who is not going to be doing testing on a day-to-day basis still has access to the devices they need from time to time,” Murphy said. He added that the $300 price point can hopefully expedite the testing process.

“At that price, you can pull the cash out of an ATM. You can usually go ask your boss for forgiveness instead of permission or you wouldn’t have to go through finance to sign a contract,” Murphy said. “There’s a convenience factor that’s applicable to everybody but this is now a tool where everybody should be doing testing to some degree.”

As Keynote pointed out, a survey conducted by Capgemini found that only 31 percent of organizations use a formal process for mobile application testing. It seems like common sense, but mobile app/website testing can help prevent a muddled launch and preventing a muddled launch can potentially prevent customer dissatisfaction.

“The reality is people won’t come back,” Murphy insisted. “If I go to a website and buttons aren’t working, it doesn’t render properly, it crashes, if I use an application and it doesn’t deliver to my user needs, I’m probably going find a competitor and do my viewing, shopping, reading or playing on their websites or applications.”

To quantify the effect, IT Management News estimates productivity loss stemming from mobile application issues can reach $42,000 per hour for every group involved on both the consumer and corporate side of the equation.

The $300 flat rate becomes an easier pill to swallow stacked up against potential losses like that and DeviceAnywhere promises the 10 hours of testing time can be spread over the course of a year before they expire. And Murphy said that the new self-service feature with the Project Pricing stretches over to some of DeviceAnywhere’s existing monthly and annual contract plans.

It’s been a little more than two years since Keynote acquired DeviceAnywhere and Murphy said that Project Pricing won’t be the first new development to come out of the marriage. He promised some more “fantastic” monitoring tools will be coming out in the next couple of months.

“The benefits have been felt and will continue to be felt in the next couple of months,” Murphy said.

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