Report: iPhone Users More Aware of Ads
Here’s more evidence that iPhone users are more likely to use the mobile Web. Limbo and GfK Technology released their latest joint Mobile Advertising Report, and, you guessed it, iPhone users are more than twice as likely as non-iPhone users to browse the mobile Web and three times more likely to use a location-based service (LBS) or location-based social network.
Limbo, which bills itself as one of the largest mobile social networks in the United States, said this marked the first time the report compared iPhone users with non-iPhone users to better evaluate the impact of mobile marketing on each platform.
In a press release, Limbo CEO Jonathon Linner said they found that iPhone users are not only more accessible, but also more aware of all mobile ads, including those outside the typical SMS and mobile Web formats.
While 33 percent of mobile consumers recalled seeing mobile advertisements in the quarter, 41 percent of iPhone users recalled seeing mobile ads. The majority of the ads were seen in SMS text messages, twice as much as mobile Web ads, which are the second most common type of mobile ad viewed.