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Amp'd Mobile to Premiere Movie Trailer
By Robb Murray
WirelessWeek - February 13, 2006

Sitting through movie trailers is not just for movie houses anymore.

Amp'd Mobile announced the first looks at the Warner Independent Picture film "A Scanner Darkly" will be on Amp'd handsets. The service starts today.

The film features stars Keanu Reeves, Robert Downey Jr., Woody Harrelson, Winona Ryder and Rory Cochrane. "A Scanner Darkly" is set in California in a future where America has lost the war on drugs. When one reluctant undercover cop (Reeves) is ordered to start spying on his friends, he is launched on a paranoid journey into the absurd. It is based on the novel by Philip K. Dick.

The trailer can be found on the Amp'd Live deck. The full-length theatrical trailer will appear on Amp'd Mobile handsets through the film release July 7. As additional promotional mobile content is created for the film, it will be added to the channel.

"The audience for films like this is technologically light years ahead of most," Laura Kim, executive vice president of marketing and publicity at Warner Independent Pictures, said in a statement. "And if you know anything about 'A Scanner Darkly' and Philip K. Dick, who also wrote Blade Runner, this partnership is a really cool way to let people know about the film."

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