In more Sprint news, as part of the company’s plans to retain customers, it is changing an employee bonus plan, trying to emphasize the importance of stopping current customers from canceling service.
In a filing with the Securities and Exchange Commission, the struggling carrier outlined the short-term incentive plan for company officers and other eligible employees for the remaining three quarters of this year. Churn accounts for 40% of the target; adjusted OIBDA is weighted at 20%; free cash flow at 20%; and calls from subscribers to customer care representatives are weighted at 20%. In its previous incentive-filing, Sprint weighed churn at only 20%.
Consumers have become increasingly sophisticated and are demanding easier access to a broad array of financial services.
Historically, carrier focus has been on attracting new customers, but now the market is reaching saturation.
