Social.FM, a social music service for mobile and Web users, and Handmark announced a strategic distribution agreement whereby Handmark will market and deliver 
Social.FM through its global channels. The partnership spans the United States, Canada and Europe.
Within the next quarter, Social.FM will be made available within select Handmark distribution channels, including U.S. mobile operators, on-device client and Web portals, as well as both Handmark and operator-branded desktop and on-device stores. Handmark distribution also includes on-device and Web-based e-stores in Europe through relationships with major device manufacturers. Social.FM will receive prominent placement within Handmark distribution channels.
With the current economic climate, wireless operators face shrinking marketing budgets and reduced consumer spending.
Globally, the credit crunch is very much alive, and operators will be tightening their belts into the foreseeable future by putting off capital purchases.
