Join the MMA at the 2011 Mobile Healthcare Communications event, January 19th, 2011 in New York.  John Styers,Vice President, Corporate Strategy & Industry Relations for 3C Interactive and a 2011 North American MMA Board Member, will be providing open remarks at the event. In addition, he along with a number of other MMA members will be in attendance to provide their though-leadership.

More above the event

Consumers and professionals are increasingly using their mobile devices for healthcare information. They are also interacting with healthcare providers and colleagues on their mobile phones. 85% of US consumers have cell phones and growing vs. only 65% of Americans which have broadband access. The divide between mobile use and broadband Internet access is increasing. Additionally, it is not just a consumer focused trend as Manhattan Research reports that 70% of Physicians say PDAs/Smartphones are “essential” to their practice. This conference will demonstrate the best case studies of how major healthcare brands are connecting with consumers and professionals through mobile communications. We will address the following questions:

• How do healthcare brands connect and interact with consumers via mobile strategies?
• How do healthcare brands connect and interact with healthcare professionals via mobile strategies?
• What are the leading technologies being used for mobile strategies?
• How do you deal with regulatory hurdles when implementing mobile campaigns?
• How do you integrate your mobile strategies into your enterprise-wide marketing, communications and social media platforms?
• What are the leading monitoring and measuring approaches/technologies being employed for mobile campaigns?

DISCOUNT FOR MMA MEMBERS: MMA members can register for $175, a $20 discount off the $195 registration fee. 

To register and see the event details click here: http://bit.ly/eRP5At.