GoingWiMax.com recently had the opportunity to sit down with National Sales Director of New West, Laz Aguayo. New West is a nationwide 4G WiMax and Cradlepoint reseller based in Salt Lake City, Utah and Laz offered his insight on what it takes to succeed in the wireless world, the 4G WiMax market, and the future of 4G.
1.What does New West do? What makes it different from other companies in the wireless world?
New West Marketing is a national reseller of 4G WiMax service. We have over 500 dealers nationwide. Our company works with every dealer both large and small and provides them the latest WiMax products and services. We build a relationship with each dealer from the major companies in corporate America to smaller, local Ma and Pa operators that are working in remote locations nationwide. I really believe that it is the relationships that we build with both dealers and customers that make the difference – a handshake or an exchange of a few works is far more important that some might think.
2. What potential do you see in WiMax?
WiMax will be a major player in telecom for years to come. It is only warming up and in the next twelve months, we are going to see nation-wide expansion and increasing popularity.
3. What do you expect the 4G landscape to look like at the end of 2010?
WiMax will be in 80 plus US markets and several around the world.
4. What devices will customers be looking to purchase in the next twelve months?
Wireless phones, PDA’s, and Hotspots will be huge. For example with the new Hot Spot, users have instant WiFi for six to eight users. Devices are also in the works that will allow wireless for anywhere from 12-18 users . User friendly, compact, and highly efficient devices such as these are going to only grow in popularity and use in upcoming months.
5. What influence do you think Google has with the development of 4G?
With their background and experience, they will bring creative ideas and programs for WiMax. Having them on board is highly beneficial because they will help to endorse and expand the WiMax market without having to deal with the bullying aspect.
6. Do you expect WiMax deployment in the U.S. to take place as quickly and expansively as many companies and experts are predicting in 2010?
The financing and planning are in place for the 80 plus markets to be a reality in 2010.
7. Which devices do you see that will influence the WiMax marketing in 2010?
The Hotspot (mentioned above) will be a big seller along with WiMax powered PDA’s because of the better upload and download speeds.
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