Today T-Mobile USA announced a complete revamp of its nearly 400 retail outlets across the country. The new redesign for the stores was adopted from the carrier's parent company, Deutsche Telekom AG, and includes a load of new technology to reduce customer wait times.
Each redesigned store will be completely redesigned from floor to ceiling. Customers will now be able to meet with sales representatives at private customer service desks and view products in clearly defined areas, making it easier to find what they need.
"With the continued complexity of wireless choices, T-Mobile is always looking to help simplify the consumer retail experience and make it more personal for each customer," said Debra Coates, senior director of store development, T-Mobile USA, in a statement. "While we've continually been honored for our customer service, we have found ways to make the shopping experience even better with this new design."
Other facets of the new look include new hardwood flooring, large digital messaging screens at the rear of the store, vertical highlight panels installed with information kiosks and video monitors intended to increase customer engagement and simplify shopping.
Customers also will have several service options, from standing service counters on the sales floor to seated service desks for long transactions, discreet conversations and business-to-business consultations.
T-Mobile is opening or remodeling these stores in approximately 65 markets across the country. Various local events and promotions will be planned around the new retail store design, with the first stores reopening in Boston and Washington, D.C., on Oct. 5.