Prepaid carrier MetroPCS today announced that it is partnering with on-demand music service Rhapsody to provide an unlimited music package to its customers.
Starting today, MetroPCS Android customers can purchase the Rhapsody Unlimited Music service with access to more than 12 million songs in Rhapsody's music catalog for $60 per month, which also includes unlimited talk, text, and web.
Those customers who choose the plan can play, download and stream as many songs as they want, as well as sync playlists across their mobiles and PCs.
The move comes in light of rival prepaid carrier Cricket's success with a similar offering called Muve Music. After just 5 months of offering the service, Cricket announced that it had reached 100,000 subscribers to the service. In its second quarter earnings report, Cricket also noted that nearly 50 percent of new handset sales during the quarter included the service.
Rhapsody was one of the first on-demand music providers in the United States, but the service has seen an uptick in competition with the arrival of similar services to the market, such as MOG, Spotify and Rdio.