Flo TV hasn't found the audience the company had hoped for, according to Qualcomm CEO Paul Jacobs.
"There are people who love it, but the numbers are not nearly what we expected," Jacobs said, as quoted by The Wall Street Journal. Jacobs was speaking at the WSJ's All Things Digital conference earlier this week.
Flo TV was supposed to be a video product, but Qualcomm might reposition it as a broadband service for mobile devices that just happens to also include video.
Jacobs also showed a screen technology called Mirasol developed by Qualcomm that he said will allow cell phones and other mobile devices to display text with the legibility of an electronic-book reader like Kindle, but with color and video capabilities, according to the article.
Jacobs said Mirasol will consume so little power compared with other devices that handset makers will be able to use it to leave mobile phone screens lit all of the time, rather than shutting them off when they're not in use.