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Sprint Botched Early Evo Sales Report

Posted In: Business | Sprint Nextel | Smartphones | FirstNews


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Sprint says it did not sell the number of HTC Evo 4Gs that was initially reported. On June 7, the carrier reported in a press release that the total number of HTC Evos sold on launch day was three times the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined.

By those figures, analysts estimated that the Sprint sold right around 250,000 HTC Evo 4Gs in the first weekend.

But the carrier is changing its tune, saying it "inadvertently erred in the comparison." The total number of HTC Evo 4G devices sold on launch day was actually "in line with" the number of Samsung Instinct and Palm Pre devices sold over their first three days on the market combined.

In response, Walter Piecyk, analyst for BTIG, lowered his estimates for Evo sales in the first weekend to 150,000. Piecyk had previously come out with estimates of 250,000 to 300,000 for first weekend sales.

Sprint still maintains that sales of the HTC Evo "continue to outpace" those of the Samsung Instinct and the Palm Pre. The HTC Evo 4G, which is the first WiMAX capable handset in the United States, has received rave reviews for its feature set but has also been panned for poor battery life.  

Regardless of how many Evos have been sold, the number of phones sold going forward could slow considerably. Sprint is having a hard time keeping the device in stock. Reports surfaced this morning that the phone in out of stock online nationwide, as well as in many stores.

In an early morning blog post, Piecyk wrote that calls to "20+ stores today indicate that the phone is in short supply, so we do not expect that number to rise significantly in the first week of sales."


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3 Comments

  • A "living hell"... you mean, like cutting the monthly data limits to less than half that of the competition?
    Wait until a few thousand customers have switched from their grandfathered unlimited plans to save $5/month only to find out A++ counts bytes different on the new plans and they end up having to pay an extra $15 every month for going over.

  • It is still a nice move for Sprint, but they are still doomed to be a non-player in the mobile phone/data system. Look, for example at what they did. Lets get faster sooner than the competition (V, A, T-M) and go with what everyone knew would sooner or later be doomed 4G (if you will) network, WIMAX. The world has basically embraced LTE which will be he standard just as V's choice to stick with CDMA devices are not.

    In you really look deep into the hidden depths of the chambers of secrets of each of the Companies, AT-- will come out the big winner by the end of 2011. Irrespective of all the complaints, they are fixing them. No other carrier in this country could have done any better thad they received the iPhone and V would not change from CDMA to GSM, so they lost out.

    Well, by this time next year or a little later, not only will AT--still have the best phone on the planet, and maybe V will have a CDMA version so that their customers and those living in South Africa can also, if they don't do now what AT&T has spend the last two years doing and that is strengthening the backhaul and adding more robust switches that can handle LTE, they will then be going through a living hell. And, with all their snide remarks toward AT-- (by the customers), AT-- will come out smelling like roses.

    I do hope that as was stated to be a possibility, Sprint does leave WIMAX and move over to LTE. They will certainly have a longer lifespan. But, then CLEAR would also have to change and that may be the sticky issue.

    Damn, it's hard to make the wrong decision in business and succeed!

  • I spoke too soon when I said it was nice to see a win for Sprint. It is not a win, yet. Sprint appears to have under estimated what the demand for HTC Evo would be, so shortages show up because the initial order was less that what it should have been. At this point it looks more like a missed opportunity than a win.

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