Hearst Corporation is betting on apps and Apple's App Store as a possible source of revenue. LMK (Let Me Know), a Hearst-owned digital service that provides information on a range of subjects, today announced the immediate availability of more than 60 iPhone applications.
The new mobile apps harness LMK's coverage on a variety of subjects, ranging from baseball players and teams to 50 Cent, Lady Gaga and Taylor Swift. The apps are priced starting at 99 cents and LMK expects to expand its mobile product offerings on a monthly basis. LMK's apps can be downloaded from Apple's App Store as well as through LMK.com and can be used on the iPhone and iPod Touch.
"LMK is doing something unprecedented by releasing large groups of topic-specific iPhone applications that enable consumers to break through the clutter, giving them access to authoritative, up-to-the-minute content on the topics that matter most to them," said Michael Gutkowski, president of LMK, in a statement. "Whether it's the New York Yankees, Derek Jeter or Paris Hilton, our platform gives us the ability to deliver a user experience that's targeted, informative and entertaining."
Each LMK iPhone app provides curated news and a photo stream that is continuously updated from a variety of sources. The company promises "additional product enhancements" in the coming months. LMK will also offer marketers the ability to sponsor an app that is timely and relevant to their brand.
Hearst Corporation is one of the nation's largest media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, Internet businesses, TV production and distribution, newspaper features distribution and real estate.