Not to be outdone in the recent wireless price war, regional carrier U.S. Cellular has jumped in with both feet. The carrier yesterday announced new individual and family unlimited calling plans.  

Beginning Jan. 19, new and existing customers can sign up for the Unlimited National Individual Plan and pay $69.99 a month for unlimited voice calls. The carrier also rolled out an Unlimited National Family Plan that includes two lines for just $119.99. Customers can get up to three additional lines for $49.99 each.

According to a press release, current customers can switch from any other plan to the new plans without a contract extension.

The change comes as Verizon Wireless, AT&T and MetroPCS have all recently lowered their prices on unlimited calling plans.

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