AdMob says ad requests from devices running the Android and iPhone platforms outpaced other platforms in March despite a relatively limited number of those devices in the market. That’s according to its March 2009 Mobile Metrics Report.
In March, more than half of Android and iPhone requests came from applications. In the first five months following the launch of the Android Market in the United States, Android requests increased an average of 47 percent per month. In the first five months following the launch of the Apple App Store in the United States, requests from the iPhone increased an average of 88 percent per month.
In other highlights from the report, AdMob says the HTC Dream (G1) generated 72 million requests, giving it 2 percent share of the overall U.S. market in March. The G1 was the No. 10 overall device and the No. 4 smartphone after the iPhone, BlackBerry Curve and BlackBerry Pearl. The Android OS now has 6 percent of the U.S. smartphone market and is tied with Palm as the fourth-largest OS, according to AdMob’s data.
AdMob found the iPhone generated eight times more U.S. requests than Android in March.
Comparisons are based on requests for AdMob ads on the mobile Web and in applications from the G1 and the iPhone.
Last week, mobile ad network Millennial Media unveiled its SMART monthly tracker designed to give advertisers more information about reach and engagement.