More than three-fourths of U.S. consumers are pleased with their experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to results of a KPMG survey.
According to the study by the audit, tax and advisory firm, 21 percent of the U.S. respondents, and 30 percent globally, have purchased songs at least once on their mobile phones in the past 12 months. A majority of the U.S. (84 percent) and global (66 percent) purchasers said they were satisfied with the downloading and listening experience. A similar U.S. survey conducted by the Mobile Entertainment Forum (MEF) in 2007 found that only 26 percent were satisfied.
KPMG’s study also identified a new finding that’s positive for the mobile advertising space: 29 percent of the mobile phone users surveyed in the United States said they were willing to see advertising in return for free songs. Globally, 49 percent of consumers will accept ads on their mobile phones in return for songs.