Ad Infuse announced significant network growth in the first half of 2008, with a multitude of new partnerships.
Since January, Ad Infuse has grown its network inventory by 60%, now with more than 1 billion available monthly impressions. With more than 75 premium mobile content and network partners, the company said its worldwide unique reach now consists of over 30 million active mobile Web users. Specifically in United States and United Kingdom, Ad Infuse reaches over half of the active mobile audience, according to M:Metrics, June 2008.
Recent content partnerships include Thumbplay, Intersport, LSN’s Local Wireless, Greystripe, Polar Mobile, Trilibis, mywaves, Smaato and 1Touch Marketing. Ad Infuse also recently partnered with Verve Wireless, adding another 3,000 mobile content sites to its network inventory.
Recent U.S. advertising campaigns include VH1, Sony BMG, AT&T, Disney, Ford and MINI Cooper, and in Europe, T-Mobile UK, Orange UK, Sky and Scottish & Newcastle for Strongbow Cider.