Sybase is on a roll. The company this week announced record Q2 results, with 15% revenue growth and a 41% year-over-year increase in messaging revenue.
The company raised its guidance for the year. With tough macro-economic issues occurring, the company didn’t want to overstate its expectations, but “we feel very good” about where the business is headed, said Sybase 365 President Marty Beard.
A combination of events is driving the messaging sector, he said. The company handles traffic that involves interoperability between operators, and it does so globally. Traffic routes are increasingly global in nature, and that’s driving business. SMS continues to grow, but so is MMS, including in the U.S. market, he said. Plus, enterprises such as banks, airlines, retailers and others increasingly are finding that SMS is an effective way to serve or market to their customers.
Messaging volumes are up three times what they were a year ago, he said. Part of that is driven by flat-rate pricing packages that carriers offer, and social networking types of services are driving a lot of the MMS, he said.
Sybase 365 is dramatically increasing its global footprint for MMS as well. On July 8, Sybase announced it had acquired the Cable & Wireless international interoperator MMS Hubbing service.
Sybase said it now ranks as the largest non-telco processor of messaging volume and the fifth largest among all network operators, behind China Mobile, Philippine Smart, Verizon and AT&T.