FunMobility, mobile entertainment and community services provider, has entered into a distribution agreement with Japan’s Sanrio, creator of the Hello Kitty phenomenon.
Using Funmobility’s mobile wallpaper applications, the companies will offer characters such as Hello Kitty and her cohorts My Melody, Badtz-Maru, Chococat, Deery-Lou, Tuxedo Sam, Little Twin Stars, Cinnamoroll and Pochacco to mobile phone users.
Representing the company’s philosophy of “small gift, big smile,” Sanrio created Hello Kitty 30 years ago and became a global sensation with the icon adorning stationery and purses. Since its launch, Hello Kitty has diversified into lifestyle products ranging from notepads to kitchen appliances to luxury jewelry and electronics.