By Wireless Week Staff
Wednesday, February 6, 2008
Bango has launched a new product it says will deliver "Web stats essential to understanding how people interact" with mobile Websites. Bango Analytics promises to help mobile site owners engage with their audience more effectively by providing information about who visitors are, where they come from and what they do.
"As the mobile marketing and advertising ecosystem continues to grow it will become even more important for brands to have as much visibility as possible when evaluating the effectiveness of campaigns. A globally enabled product that makes mobile measurement easier for brands can only be a positive thing for the industry," Daniel Rosen, head of AKQA Mobile, said in a Bango statement.
Bango Analytics operates as a hosted service, free from any vendor allegiance, promising mobile Website owners anywhere in the world to connect their sites to the Analytics service in minutes and use it free of charge. Bango says its tools use unique identification technology to record and present detailed information on the overall patterns of traffic visiting a mobile site, right down to the behavior of individual users without revealing any personal data.
"It's not enough simply to measure how many visits you get to your mobile site; you need a deeper understanding of what those visitors are doing," Bango CEO Ray Anderson, said in a statement. "Bango Analytics adds greater insight and clarity not available until now."
Users can try Bango Analytics for free at www.bango.com/analytics.