Not to be outdone by its fast food rival , Burger King, McDonald's has announced a partnership with mobile game developer Glu Mobile to give away 1 million copies of its mobile Monopoly game as part of a McDonald's promotion.
"The Monopoly 2007 Game at McDonald's offers an enormous opportunity for Glu to build greater awareness for mobile games," Jill Braff, senior vice president of global publishing for Glu Mobile, said in a statement. "This is the first year that McDonald's has offered a prize redeemable on a mobile device, and this is an ideal promotion for mobile gaming because the massive reach of the McDonald's brand provides opportunity to get mobile games into the hands of a broad cross-section of American adult consumers."
Glu has offered the Monopoly mobile game as a prize on 1 million game pieces. When a winner receives a game piece, they will be able to send a text message to receive a free download of the Monopoly Mobile game.
With the current economic climate, wireless operators face shrinking marketing budgets and reduced consumer spending.
Globally, the credit crunch is very much alive, and operators will be tightening their belts into the foreseeable future by putting off capital purchases.
