Content from VeriSign’s Messaging and Mobile Media, a division of VeriSign, will be made available to the Interop common short code (CSC) gateway. The gateway extends national short codes, premium short codes, campaign and voting participation and subscription content to the more than 55 operators that Interop serves.
Interop Technologies will offer the aggregated content from VeriSign's Messaging and Mobile Media division. Interop developed this “aggregator of aggregators” approach to simplify the complex wireless content value chain and create benefits for all of the participants from operators to customers. The company’s CSC gateway solution includes technology and management tools such as performance reporting and customer care. The gateway lets operators obtain, provision and manage mobile content in a resource-efficient manner.
“The Interop CSC gateway provides a convenient, single point of connection between VeriSign and dozens of network operators,” said Damian Sazama, vice president of marketing and product development for Interop. “This new model goes up a level to make the value chain more efficient for our operators.”
With the current economic climate, wireless operators face shrinking marketing budgets and reduced consumer spending.
Globally, the credit crunch is very much alive, and operators will be tightening their belts into the foreseeable future by putting off capital purchases.
