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Geysers vs. Tsunami: A Targeted Approach to Managing Data Overload



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A tsunami, after all, lasts only a few minutes, is highly unpredictable, and leaves massive destruction in its wake. There is no doubt that the mobile data traffic level has risen dramatically and that carriers must act now, but what operators are facing today is not a tsunami. Research shows that mobile data traffic behaves more like a series of geysers which erupt intermittently and turbulently, in multiple locations and at several times during the day. Unlike a tsunami, geysers are narrowly focused, somewhat predictable, and can be managed. In this white paper, Smith Micro redefines the mobile data overload problem and offers Mobile Network Director™ (MND) as an immediate, cost-effective solution to manage mobile data eruptions without costly network infrastructure upgrades. Three use cases illustrate the importance of a device client and policy-based approach to common network congestion-related problems: 1.Managing Site Congestion 2.Operator Services Unavailable on Wi-Fi 3.Unreliable User Experience When Transitioning Networks