Articles
Super Bowl ads: Pros and Cons of Crowdsourcing and Predictions for This Year’s Crowdsourced Campaigns
February 1, 2013 10:46 am | by Corey Christiansen, Social Media Strategist, Metia | CommentsTwenty percent of the 35 advertisers in this year’s Super Bowl have incorporated crowdsourcing into their ad campaigns. The Old G in Super Bowl crowdsourcing, Doritos, is back again, and the brand is joined by Pepsi, Coca-Cola, Pizza Hut, Lincoln, Audi, and newbie, Dunder Mifflin.
Can Crowd-Sourcing Drive Mobile for the Super Bowl and Onward?
January 31, 2013 10:01 am | by Ben Munson | Comments“Crowd-sourcing can be really good for large brands,” said Corey Christiansen, social media strategist at Metia, referring to Doritos. “It’s actually very cost effective for them to put something out there where they can have people submit and then they get a lot more earned media before and after the game.”
BlackBerry and the Very Big Year
January 16, 2013 3:58 pm | by Ben Munson | CommentsIf the forecasts are to be believed, 2013 couldn’t be any bigger for RIM. The BlackBerry maker had a rough 2012, one that was capped with the Canadian wireless giant reporting a first-ever loss in subscribers. But there's reason to be optimistic as the Jan. 30 launch of BlackBerry 10 draws closer.
Tip of the Thumb: Apps that Made the Homescreen
January 16, 2013 12:45 pm | CommentsIn the past, I've finished the year with a look at my iPhone and the apps that have proven they have staying power. This year, I decided to look at what pieces of software have made their way to my homescreen. These apps earn their chunk of beachfront property...
Can MVNOs Help Peel the Cap off Big Data?
January 4, 2013 10:58 am | by Ben Munson | CommentsCaps have been placed the amount of data mobile customers can use under the impression it helps to alleviate network congestion, according to a new study released by the Open Technology Institute. Can any of the unique data service models used by MVNOs solve the problem and help to convince big carriers to cease the restrictive practice?
Review: Droid DNA by HTC
December 18, 2012 10:33 am | by Ben Munson | CommentsOnce you get your hands on the new HTC Droid DNA, Verizon’s new flagship Android phone, you’ll fall in love with this sleek beast’s flat-out gorgeous five-inch, 1080p display and the breathtaking 1.5 GHz quad-core processor it has rumbling under the hood. You’ll spend more time than you thought possible polishing the screen.
Mini Review: A Pure Case for Cases
December 17, 2012 4:08 pm | by Andrew Berg | CommentsIf you do decide to pick up a pricey $600+ LTE-capable iPad, you might be looking for all the protection you can get for your new gadget. In that case (pun intended), LifeProof has you covered. LifeProof is pitching some heavy duty protection from the elements with its line of iPhone and iPad cases.
Mini Review: LifeProof-ing Your New Slate
December 17, 2012 3:59 pm | by Andrew Berg | CommentsIf you do decide to pick up a pricey $600+ LTE-capable iPad, you might be looking for all the protection you can get for your new gadget. In that case (pun intended), LifeProof has you covered. LifeProof is pitching some heavy duty protection from the elements...
Tablets Come Bearing LTE This Holiday Season
December 17, 2012 3:25 pm | by Andrew Berg | CommentsTablets are yet again set to be big items this holiday season, and shoppers will have the best selection they’ve ever seen. But this year, those cellular equipped models won’t be shipping in just 3G; LTE is the flavor of choice for those seeking anytime, anywhere connectivity
Predictions for 2013
December 17, 2012 2:16 pm | by Wireless Week Staff | CommentsLet's just say the Mayans were wrong and we make it to 2013. If that's the case, you're going to want to peruse this issue of Wireless Week. The following pages are chock full of insight from top industry executives on what to expect in the coming year.
8 Helpful Holiday Apps
December 13, 2012 3:00 pm | by Ben Munson | CommentsThe Christmas List, A Charlie Brown Christmas, Snowfall Free Live Wallpaper, Magisto, Restaurant Story: Christmas, Wake N Shake Alarm Clock, Christmas Bagpipe Free and FirePlace can all help make the season bright or at least allow you to devote most of your brain power to guessing what's in your gifts.
Four Things AT&T's Twilio Partnership Tells us About the Future of Wireless Carriers
December 6, 2012 11:35 am | by By Andreas Bernstrom, CEO of Rebtel | CommentsFor years we've been hearing about the threat of over-the-air (OTT) services on carriers and the impact they will have on future revenue. As the mobile space continues to be the hotbed of technological innovation, this threat has turned into a cold reality for many carriers, and has forced them...
Advances In Interference Management Make LTE HetNets a Reality
December 3, 2012 10:53 am | by Ilan Vardi, vice president, product management and marketing, AirHop Communications | CommentsThe dramatic success of the iPhone, data hungry smartphone competitors and other wireless devices is placing an ever increasing capacity demand on wireless networks which is only expected to worsen with the accelerated deployments of 4G networks worldwide.
VZW Promotes Non-Traditional Uses for LTE
October 31, 2012 5:42 am | by Andrew Berg | CommentsPraveen Atreya, director of LTE product design and integration for Verizon Wireless, says the real growth for LTE is yet to be realized.
Decline of Stolen Phones Market Spurs Market for Certified Renewed Devices
October 29, 2012 5:44 am | by Perry LaForge, DRF | CommentsThe DRF seeks a global solution to curb the market for stolen devices.
