Fox Sports Radio listeners now have 24/7 access to the network's programs through text messaging thanks to a deal with mobile marketing company HipCricket.

The two have teamed to provide a way for listeners to use their cell phones to give feedback or participate in surveys, quizzes and giveaways. Listeners send a text message to "ON FOX" (66369), and they can interact with their favorite sports program.

Cell phone users also receive instant feedback from Fox Sports Radio thanking them for their input or telling them the standings in the network's "VirtualVote" or "PopQuiz" they just participated in. They also can sign up for news updates, promotions and offers to be delivered to their cell phone.

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