Mobile marketing is no longer experimental or theoretical. Some of the biggest brands in the world are committing significant portions of their marketing and advertising budgets to the mobile channel, hoping to reach their target market and build brand awareness. Of course, most of the mobile marketing campaigns launched so far have primarily used text messaging.
You might say that Cingular Wireless found a technology that really "clicked" with consumers. Then again, what the carrier is really trying to do is reduce the number of clicks its customers are required to make. One technology helping the carrier do that comes from Single Touch, a small Encinitas, Calif.
Washington—Despite the high-profile drama the Hewlett Packard (HP) surveillance scandal has drawn to wireless pretexting, the issue once again has been consigned to the congressional backburner – and wireless carriers aren't entirely disappointed. Legislation that's been pending in Congress for some time would not only go after pretexters, but could also go after carriers for not pr
Research and development is central to the future of any technology company, especially in the fast-changing world of wireless telecommunications. After all, you may not have a future if you don't advance your technological expertise. R&D is one thing that put Motorola on top in many wireless telecom areas.
Washington—State regulators are planning to press their case against the wireless industry this month concerning federal pre-emption of state regulation in a massive telecom bill that is pending in Congress. In the last few months, state regulators and the wireless industry seem to be at increasingly bitter odds over language in the bill, now in the Senate Commerce Committee under Sen.
Innovations in wireless rate plans typically are initiated by Tier 1 carriers, mimicked by competitors and then passed down the ranks to smaller carriers. But when it comes to designated group calling, the opposite trend is occurring. This popular rate structure – in which a subscriber picks a group of callers and receives unlimited calling to those numbers, regardless of whether they a
Remember when prepaid meant buying a plastic card and refilling minutes as needed? Although those cards are still available, today's prepaid options range from the traditional prepaid phones and cards to the non-traditional hybrid plans that look more like postpaid. And talk about options. By at least one analyst's estimate, about 50 companies offer some sort of viable prepaid offering –
In-building solutions provider MobileAccess Networks is getting together with GE Healthcare to help hospitals deploy their wireless services more efficiently.
WASHINGTON - Interoperability of emergency radio, wireless and wireline networks in the wake of Hurricane Katrina took a back seat to simple network operability immediately after the storm, according to a White House report that analyzed the response to the crisis.
A report released this week by visiongain says wireless venture capital has seen steady growth since 2000 and is poised to hit an all-time high this year.
Lumitrend admits to frustrations that led to a few handsets being thrown out the window, but say it was all in the name of developing a cellular phone back-up solution for the mass market.
With broadband penetration at about 2 percent in the Czech Republic, T-Mobile Czech Republic has turned to IP Wireless to power a wireless broadband network launch using its UMTS TDD technology.
Nellymoser, the company that touts its "consumer-grade" strategy as opposed to the commonly referred to carrier grade, is now plugging the release of its Asao 2.0 mobile media platform.
Action Engine is ready to expand its efforts in Europe by launching its Action Engine Mobile Applications Platform. The company also has named Mike Kent to spearhead its operations there.