No, it’s not another iPhone app. In this case, Everypoint wants to make it easier for developers to create applications for pretty much everything but a smartphone.
The company, coming out of stealth mode today, is making its Nemo platform available to developers. Nemo enables the creation, distribution and management of mobile applications for feature phones, a market the company pegs at 1 billion+ devices. Specifically, the platform targets MIDP 2.x Java-enabled devices, a market that enables it to work with pretty much every major operator with the exception of Verizon Wireless.
Everypoint’s scripting language makes it easy for developers to create applications with the graphical look and feel that you might find on the iPhone or G1, said Allan MacKinnon, president, CTO and founder. With Everypoint’s platform, developers can create “great-looking applications” - not just good, but “awesome,” he said.
The platform works with phones from Nokia, Samsung, Sony Ericsson, LG and Motorola – “the devices that no one talks about” in a world dominated by talk about the iPhone. The plan calls for applications to be downloaded by end-users who already have their phones.
A few years ago, low-end devices were just that – low end. But now, feature phones or those considered low end – and which are given away for free or at very low cost – are much more capable and sophisticated, he said. They’re not the mini-computers of smartphones but still pack a big punch.
The company is evaluating whether to port to Android. The types of applications the company envisions initially include things like games and wallpaper.